2026 FemTech Program
Pump For Joy Recognized for a Clear, User-Centered Innovation
GO Vertical ICM selected Pump For Joy, Inc., led by Erin Devine Martin and Vanessa Parker, as the winner of its 2026 FemTech Program.
Unmet Need
A clearly articulated challenge affecting women’s daily lives.
User Focus
A solution direction grounded in the intended user experience.
Buildability
A concept with identifiable development and validation steps.
Potential
A credible opportunity to create value within women’s health.
Why Pump For Joy Stood Out
The selection reflected the team’s clear problem definition, strong user orientation, and potential to translate an overlooked need into a thoughtful, buildable product opportunity.
What Program Support Is Designed to Do
Early recognition is only the beginning. Structured support helps a founder examine customer needs, product requirements, technical feasibility, intellectual property, commercialization, and the evidence needed for later development and fundraising.
Advancing Women’s Health Innovation
FemTech ventures often address needs that have been under-researched, under-designed, or poorly served. Supporting these founders requires more than visibility: it requires a disciplined path from insight to validation and execution.
Supporting the Next Generation of Women’s Health Innovators
GO Vertical ICM continues to support early-stage product founders through structured discovery, development, and commercialization programs.
