All Paws Fur You: advancing Just Hanging Out, an X-ray-compatible animal restraint support device, from a real care need toward
Endogizer: a Surgical Cardiovascular Kit for cardiovascular intervention surgery, connecting procedural organization with GO Vertical’s Strategic Discovery and Creation Accelerator
GO Vertical supported Sonura Care through Strategic Discovery and the Creation Accelerator, strengthening the development pathway for its neonatal auditory-protection
GO Vertical’s Strategic Discovery program helped Curiva strengthen its diaPatch™ positioning, navigate MassChallenge Boston, and improve investor conversations.
GO Vertical helped Maman Biomedical advance a needle-free hormone-delivery platform through Strategic Discovery and Creation Accelerator work, supporting Innovation Grant
A MedTech founder came to Go Vertical after approximately $40,000 had been spent on a non-functioning prototype. See how the
CASE STUDY When Patents Are Abandoned: What It Tells Us About Commercialization The U.S. patent system protects some of the
CASE STUDY How Strategic Discovery Helps Founders Build Credible Paths Forward In early-stage product development, strong ideas are rarely the
CASE STUDY · MEDTECH PRODUCT DEVELOPMENT Gripple: engineering a syringe adapter for one-handed operation Go Vertical ICM developed three prototype
The Founder’s Challenge The founder of My Own Filo came to Go Vertical ICM with a big idea, and an
Endogizer: a Surgical Cardiovascular Kit for cardiovascular intervention surgery, connecting procedural organization with GO Vertical’s Strategic Discovery and Creation Accelerator pathway.
CASE STUDY Inventing for Impact: Redefining Home-Based Respiratory Support The Founder’s Challenge When Don came to Go Vertical ICM, his mission was personal, and urgent. He envisioned a safe, therapeutic
Go Vertical supported Oxinest through product definition, design exploration and prototype iterations. Explore the current single-use bag valve mask and suction-tube holder at oxinest.com.
FemEase, developed by Susan, is an innovative Class II medical device designed to revolutionize the female catheterization process by offering a more comfortable, less invasive solution
GO Vertical supported Sonura Care through Strategic Discovery and the Creation Accelerator, strengthening the development pathway for its neonatal auditory-protection and parental-connection system.
In an innovative leap forward in baby care products,Go Vertical introduced the Bareneck Bib, a revolutionary silicone bib designed to protect babies’ clothes from messes without the
Messy Baby represents a significant leap forward in practical baby care, introduced by Go Vertical . This innovative onesie, designed with a disposable pad adhered to the lower
This case study focuses on the development of the Versa Pen, a multifunctional pen that incorporates a puzzle-solving element for user engagement. The inventor envisioned a pen that not only
The Extended Table Cover project was inspired by the need for a more organized and convenient dining experience in outdoor and picnic settings. Recognizing the unique challenges posed by such
The K Liners is a revolutionary slow cooker divider designed to provide a versatile solution for home cooks. Initially conceived as a simple divider to allow users to cook multiple
This case study focuses on the development of the Versa Pen, a multifunctional pen that incorporates a puzzle-solving element for user engagement. The inventor envisioned a pen that not only
A MedTech founder came to Go Vertical after approximately $40,000 had been spent on a non-functioning prototype. See how the project was restructured around product definition, technical assessment, compliance planning, documentation, and accountable development stages.
The Founder’s Challenge The founder of My Own Filo came to Go Vertical ICM with a big idea, and an even bigger question: “How do
CASE STUDY From Stalled to Scaling How Go Vertical ICM Rescued a Failing Product Prototype and Rebuilt Market Confidence The Founder’s Challenge “I wasted
In an innovative leap forward in baby care products,Go Vertical introduced the Bareneck Bib, a revolutionary silicone bib designed to protect babies’ clothes from messes without the discomfort of a neckband.
The U.S. patent system has been pivotal in protecting innovative and driving economic growth
Strategic Discovery helps founders identify risk earlier, define more credible execution pathways, and strengthen investor, partner, and commercialization readiness. These examples reflect specific client engagements across MedTech, FemTech, and women’s health innovation.
Client and project details are limited where required by confidentiality and NDA obligations. Outcomes reflect specific engagements and do not guarantee similar results. Results vary by product, evidence, funding, partners, regulatory pathway, market conditions, and client execution.
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